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Finally! Our women's shirts have been totally re-sized and cut to a new silhouette.
Did you or a loved one try on one of our old women's shirts? More than likely, it ended in something like this:
When you'd rather be feeling like this:
1. We teamed up with an expert (Rebecca Clark, former Design Director at Vera Wang).
2. We had each size re-cut to a larger, more flattering fit.
To make sure we got the new women's cut right, we turned to industry expert Rebecca Clark. Rebecca built her career in New York City, most notably working her way up to Design Director for Vera Wang.
But, her home state of Michigan kept tugging at her heart strings... and fortunately for us, she returned.
We started working together 11 months ago, expressing our concern at our current women's cut and how we could improve it. Over the course of several months, we drove from the TMS HQ in Grand Rapids to Rebecca's office in Lansing.
And with Rebecca's help, we think we've got a new women's cut that will blow your socks off and set your hair back.
Super soft fabric, washes well, and has a modern, slim fit that isn't too tight or revealing.
1. A more pronounced difference between each size.
The new women's fit is consistent and true to the sizes of our customers. A woman can feel confident that when she buys her size, it will fit as expected. The difference between each size is now 2 inches wider, instead of a 1/2 inch.
2. A (slightly) wider scoop neck.
A more feminine neckline complements the female figure. Feedback from customers shows that most women prefer a more scooped neckline.
3. A curvier, subtle hourglass silhoutte.
The new tees complement the female figure, accenting curves rather than forcing a masculine tee on a female body.