The Hundreds is a clothing brand based out of L.A.  They started several years ago, sometime around 2003, I think.  The guy who had a hand in launching it was originally in law school, and dropped out (maybe he finished?  Can't remember) to start the brand.  They've got a mostly urban / streetwear feel, which isn't our bag, but we appreciate their design nonetheless.  Perhaps what's most impressive is that they're running an online store, several retail locations, AND a magazine. They generate so much content we literally can't keep up with all of it.  And readers dig it: they get over 1 million unique visitors to their website per month.

Anyway, enough with the introductions.  We were snooping around their store and happened upon their stickers.  Their main logo is a little guy called Adam Bomb, which we love.  But what really caught our eye was a variation of it on a beach.  At first glance we nearly missed it, but what they did with their original Adam logo is incredibly clever:

1.  A palm tree bends in a perfect arc to shape the top hemisphere of the original bomb.

2.  Two surfboards stuck upright in the sand serve as the original eyes.

3.  The palm tree leaves replace the explosion blast from the original bomb.

Truly impressive.  Things like that really inspire us to keep getting better.  What inspires YOU?

Love,

The Mitten State

info@TheMittenState.com